About Us

Established in 2001, LIBERTY is a leading manufacturer and supplier of high-performance drilling fluids for the global hydrocarbon exploration and production (E&P) industry. With a strategically located Regional Head Office in Jebel Ali, UAE, LIBERTY manages global sales operations and oversees the efficient movement of goods to its distribution stock points across the UAE, Iraq, and Egypt. 

Mission:

At LIBERTY, we are committed to enhancing drilling efficiency and reducing operational risks through advanced fluids technology and customized solutions. Our mission is to deliver not just products, but performance-driven outcomes tailored to the unique needs of each client and well environment. 

Global Focus, Local Reach :

Currently, LIBERTY is focused on supporting multinational operators engaged in oilfield activities across the globe. Our international footprint, supported by robust logistics and responsive client service, enables us to deliver reliable, timely solutions wherever our clients operate. 

Commitment to Excellence:

The LIBERTY bouquet of products and services reflects our dedication to helping clients achieve their drilling performance and environmental compliance goals. Whether through superior product formulation, expert field support, or proactive logistics management, we are your trusted partner in drilling fluids excellence. 

LIBERTY’s Commitment to Quality, Health, Safety & Environment (QHSE)

At LIBERTY, we are committed to achieving, maintaining, and exceeding excellence in managing all aspects of Quality, Health, Safety, and Environmental (QHSE) performance across our global operations. 

Our QHSE Values form the foundation of our approach. These values—supported by comprehensive guidelines and operational procedures—serve as a binding framework for all LIBERTY entities and activities. We place the protection of people and the environment at the core of everything we do, and we are committed to continuous improvement in all QHSE areas. 

Our QHSE Governance Framework

  • Our QHSE Values inform the development of policies and objectives that guide QHSE management across the LIBERTY Group. 
  • Business units and operational areas are accountable for implementing these policies, while compliance is monitored through regular internal and external audits. 
  • Cross-functional audits are also conducted by our Corporate Centre to ensure Group-wide compliance and to identify areas for enhancement. 
  • Lessons from audits, inspections, incident reviews, and performance assessments are used to drive continuous improvement and ensure accountability in the implementation of corrective actions. 

Our Core QHSE Commitments

LIBERTY is dedicated to: 

  • Complying fully with all applicable legislation, regulations, and industry standards. 
  • Identifying and managing QHSE risks and impacts proactively, with effective controls and continual improvement. 
  • Safeguarding the health and safety of our employees, contractors, clients, and communities we interact with. 
  • Using natural resources efficiently and minimizing environmental impact through operational excellence and eco-friendly products. 
  • Promoting a QHSE culture by educating, informing, and empowering all employees and stakeholders. 
  • Creating a safer, more sustainable work environment through teamwork, training, and transparent communication. 

At LIBERTY, QHSE is not just a responsibility—it is a shared value embedded in our culture and business strategy. We are proud of our ongoing efforts to lead by example in promoting safe, responsible, and sustainable practices across the oil and gas industry.

Safety Awareness & Culture Development

At LIBERTY, safety is not just a compliance requirement—it is a core value that defines how we operate. Our Safety Team plays a vital role in promoting a proactive and informed safety culture across all locations and levels of our organization. 

We conduct regular Safety Awareness Programs with the following key objectives: 

  • To drive continual improvement in workplace safety practices 
  • To promote positive behavioural and attitudinal changes toward safety 
  • To encourage individual accountability and team participation in safety initiatives 
  • To cultivate a culture of vigilance and responsibility at all levels 

These programs are designed to educate, engage, and empower employees, contractors, and visitors, ensuring they understand the importance of adhering to safety standards and contributing to a safe working environment. 

By integrating safety into everyday decision-making and reinforcing it through awareness and training, we aim to achieve zero incidents and foster a work environment where everyone goes home safe, every day.